Charlotte feldman
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Ann Arbor Art Center

Digital + Print

Ann Arbor Art Center

 

This is a new visual identity that I created for the Ann Arbor Art Center. In my Visual Identity class we were all tasked with creating a rebrand of the Art Center's logo as well as giving it applications for their current events. I worked with head of marketing at the Art Center to hear his critiques as well as what he thought best represented the brand.

 

Original Logo

 
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Rebrand

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Rebrand

I chose three A’s because of the triple A in their name as well as the dynamic shape of the letter A that would give them a modernized logo. The red watercolor background on the logo allows their love for the fostering of the arts to shine through and give a hint into what they do from just their logo as well as relates back to the brick of their building.

 
 
 
Letterhead

Letterhead

 
Business Card

Business Card

 
 

Applications