Charlotte feldman
AA.png

Ann Arbor Art Center

Digital + Print

Ann Arbor Art Center

 

This is a new visual identity that I created for the Ann Arbor Art Center. I created a rebrand of the Art Center's logo as well as giving it print applications to use for their current events. Working with head of marketing at the Art Center, I created something that he felt maintained the company’s image, while still mixing it up from their old logo.

Rebrand • Logo DesignPrint Applications

 

Original Logo

 
logo_annarborart.png
 

Rebrand

Logo AA.png
 
 
 

Rebrand

I chose three A’s because of the triple A in their name as well as the dynamic shape of the letter A that would give them a modernized logo. The red watercolor background on the logo allows their love for the fostering of the arts to shine through and give a hint into what they do from just their logo as well as relates back to the brick of their building.

 
 
 
Letterhead

Letterhead

 
Business Card

Business Card

 
 

Applications